Does Unboxing Candle Packaging Really Drive Repeat Purchases?

[brandpackaging]

I have a question for other sellers and candle lovers here. Do you think unboxing really affects whether customers come back and buy again, or is it all hype? I sell candles and I am trying to improve my Candle Packaging so the unboxing feels a bit more special, but I do not want to waste money on things that do not matter. What kind of unboxing details actually make you remember a brand or reorder from them, if any? Is it simple things like a thank you card, a nice scent when you open the box, or just packaging that feels solid and safe so nothing arrives broken? I would love to hear real experiences from both buyers and brand owners so I can focus on what works instead of just guessing.