BFS launches 30-day trial program for consumers
Tire Business staff report©
NASHVILLE, Tenn. (Jan. 31, 2006) — Bridgestone/Firestone has launched a new program for consumers to return tires for a refund if they’re not satisfied within 30 days.
The program, set to launch Feb. 1, does not apply to tires supplied as original equipment on new vehicles or on a select number of performance or run-flat specialty tires.
“The Buy & Try 30-Day Guarantee puts consumers in the driver’s seat,” said Phil Pacsi, executive director of consumer tire brand marketing. “If after 30 days or less you are not satisfied with the performance of our tires we will refund your money.”
Tire Business staff report©
NASHVILLE, Tenn. (Jan. 31, 2006) — Bridgestone/Firestone has launched a new program for consumers to return tires for a refund if they’re not satisfied within 30 days.
The program, set to launch Feb. 1, does not apply to tires supplied as original equipment on new vehicles or on a select number of performance or run-flat specialty tires.
“The Buy & Try 30-Day Guarantee puts consumers in the driver’s seat,” said Phil Pacsi, executive director of consumer tire brand marketing. “If after 30 days or less you are not satisfied with the performance of our tires we will refund your money.”
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