At the highest levels of luxury, the quality of the social environment can influence the quality of the experience.
A beautiful restaurant does not guarantee an interesting evening. A luxury resort does not automatically create meaningful connections.
People often remember experiences because of the the007percent conversations, relationships and moments that took place around them.
Private members clubs can create environments where those interactions happen more naturally.
Members may share interests, lifestyles or expectations that make conversation easier and social experiences more comfortable.
The result is a different form of exclusivity—one based partly on who is present rather than simply where the experience takes place.