Here is part of the story as reported by Reuters today:
DETROIT (Reuters) - General Motors Corp, which issued a shock profit warning last week and has been losing market share, may phase out one of its weaker car brands if sales fail to meet projections, company Vice Chairman Bob Lutz said on Wednesday.
GM's Buick and Pontiac are both "damaged brands" due to lack of investment over the years, and GM is working to correct that with an array of new vehicles coming to market, Lutz told a Morgan Stanley automotive conference in New York.
But if some of its brands fail to meet sales projections, "then we would have to take a look at a phase-out. I hope we don't have to do that. What we've got to do is keep the brands we've got."
The whole story is here http://www.reuters.com/newsArticle.j...toryID=7988099
DETROIT (Reuters) - General Motors Corp, which issued a shock profit warning last week and has been losing market share, may phase out one of its weaker car brands if sales fail to meet projections, company Vice Chairman Bob Lutz said on Wednesday.
GM's Buick and Pontiac are both "damaged brands" due to lack of investment over the years, and GM is working to correct that with an array of new vehicles coming to market, Lutz told a Morgan Stanley automotive conference in New York.
But if some of its brands fail to meet sales projections, "then we would have to take a look at a phase-out. I hope we don't have to do that. What we've got to do is keep the brands we've got."
The whole story is here http://www.reuters.com/newsArticle.j...toryID=7988099



for those cars, is a real kick in the nuts. Lutz's pledge of "Premium" RWD cars gives me little consolation. They have "Premium" RWDs in the Cadillac division along with the SSR and the Vette. I really can't justify or afford any of them. How about "affordable" RWD cars that aren't warmed over imports. To be honest, I was more concerned about a "real" replacement for the b-body more then the f-body because my Roadmaster is getting really old with a lot of miles. I am a sixteen year veteran of owning GM cars, and I am sad to say that they have nothing, absolutely nothing, now or planned that will bring me to the dealership. I haven't bought a new car since the '97 T/A and I am ready. Since Zeta is dead, I am buying a Ford or a Chrysler. The 300C and the GT500 are looking pretty good.
of them will sell cars.








Comment