NFB: GM Employee Discount Paying Off

[Steel2686]

Link to article.

GM's Employee Discount seems to be jump-starting sales. Let's hope the sales keep coming in AFTER the offer is over.

[Dave M]

they won't. Anyone who was even considering purchasing a new car probably jumped on these savings, now there won't be anyone left who wants a car bad enough to pay full price for one when the discount is over. It was a good campaign, but I don't see it helping the company in the long run.

[Steel2686]

Maybe not, but hopefully just long enough for them to right the ship.

I found the last line in the article a little interesting... "Chrysler is considering a similar promotion if GM extends its program past the Tuesday deadline."

[markd79ta]

There are no gimmicks that will repair GM's short sightedness. They put all of their time and effort in their SUVs, killed the b-body, killed the f-body, and let their cars go to pot. They didn't pursue the XV8 concept so the SUVs and trucks get horrific gas mileage which is killing sales(fewer and fewer people want those full size gasaholics.) When the Silverado was tested at over 30mpg with the XV8 3 years ago, and their trucks & SUVs are still getting 14/17mpg, there is something seriously wrong. The imports are capturing market share right now. GM just doesn't have the vehicles. There is nothing innovative or special about their cars...nothing affordable anyway. If they give their stuff away, sure, some people will jump on it; but that doesn't mean they are going to make any money. I have a friend who can allow me to use her GM Employee discount. That coupled with my 2k on my GM card still doesn't compel me to visit their dealerships. The fastest decreasing North American market is in the full size truck and SUV segment, and GM abandoned Zeta to pursue the SUV face-lift. ...that should tell us something. I want to know how GM went from the industry innovators to the watch and react crowd? DC's 300/Magnum/Charger is selling like crazy. I wanted a 300, went to the dealer, and they wouldn't drop the car one penny so I ended up settling for that wretched Bonneville. Nissan's sales are surging, and DC is planning on the release of the new Challenger in the next three or four years. GM is so far behind the 8 ball it is ridiculous.

[Steel2686]

Again, I just hope it helps them enough to turn things around. GM has been known to release vehicles ahead of estimated dates. The return of the F-body might be sooner than we think. Let's just hope it's soon enough.

Do I think GM has dug their own grave? Yes. However, I don't believe they are going to be spending any time in it. That aside, I'm still a GM guy. Always have been, always will be. I'm rooting for them to right the ship and move forward.

[DeWynter]

The return of the F-body might be sooner than we think. Let's just hope it's soon enough.

Ya before they go under, at least I could have one of the last GM vehicles ever made