As a few others have said, I don't think it's any one thing that's hurting the big three. It's a "perfect storm" of a lot of factors coming together. Quality difference, perceived or not, past performance in car building, price difference, advertising, a number of other things no doubt.
I just finished reading "Behind The Wheel at Chrysler". It was written back in '95 and focuses on Chrysler and the Bailout of the early 80's but also has a lot of background about the other 2 automakers and how the Japanese auto industry and how it got it's foot hold in the U.S. and how the U.S. automakers completely ignored the Japanese threat until it was too late. It has a lot of good info in it from the era when Japanese makers were getting their footing in the U.S. It was also, coincidentally, the time some of the worst cars were coming out of Detroit. I recommend reading it for anyone who wants a little more info on the subject or who, like me, is too young to really know any of the details from that time in history.
Bob Lutz plays a big part in the book, and has his own chapter.
http://www.amazon.com/gp/product/015...lance&n=283155
I just finished reading "Behind The Wheel at Chrysler". It was written back in '95 and focuses on Chrysler and the Bailout of the early 80's but also has a lot of background about the other 2 automakers and how the Japanese auto industry and how it got it's foot hold in the U.S. and how the U.S. automakers completely ignored the Japanese threat until it was too late. It has a lot of good info in it from the era when Japanese makers were getting their footing in the U.S. It was also, coincidentally, the time some of the worst cars were coming out of Detroit. I recommend reading it for anyone who wants a little more info on the subject or who, like me, is too young to really know any of the details from that time in history.
Bob Lutz plays a big part in the book, and has his own chapter.
http://www.amazon.com/gp/product/015...lance&n=283155
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